People like absolutes. People like rules. People like not having to think.

You can often get by without having to think - Dogma and rigid dogmatic thinking are very popular - but eventually sticking to an inappropriate rule will deliver a bad result. There is no substitute for applying intelligence and awareness in any situation, even if the bare minimum to give right understanding, and therefore right action.

So many people go through life believing that any 'intentional misrepresentation' is bad, regardless of the situation or circumstance, and almost always don't follow their own beliefs in that regard, sooner or later.

But many people dislike taking responsibility for their own actions, preferring to say "I was just following orders" or "That's the rules". What they really mean is "I'd rather hurt you than risk hurting me".

Intentional misrepresentation is ethical or unethical depending on the purpose. If a salesman lies to you to make a sale, that is tantamount to theft, and unethical. If a friend tricks you for your own good, for example taking you to lunch just to get you out of your house while all your friends ready a surprise birthday party, well then that is something else isn't it? But it requires you to THINK about it. Yes, he intentionally misrepresented the reason for the lunch - and it is an act of love.

And that's the truth.