I suppose it doesn't matter really when the consumer is conscious enough to read labels etc. I was thinking more from the marketing side.
There seems to be an agenda to try and normalise these junk foods masquerading as health foods and a way to market it probably is to call it 'plant-based meat'
- capturing both the plant-based consumer and the I-really-want-to-eat-meat consumer in one go.
If they would just be honest and call them protein mix or something accurate.
I am just more concerned about consumers such as children/teens being targeted.

I have been vegan and vegatarian on and off at different times of life. I'm an omnivore now. When I first went vegan in the 90s I bought the lie that meat substitutes were healthy etc when they weren't.