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The main answer is: whenever it feels best to you.
If you are not in a good mood, maybe not the best time to say affirmations. When you are in a neutral to positive mood - great time! Then ride those feelings for as long as you can.
However, some good rules of thumb are to say affirmations as you fall asleep, and when you wake up.
Falling asleep thinking about your affirmations / desires / feelings you want to feel - primes your subconscious and entire being to feel that way more naturally. It will become your baseline over time.
It also helps you wake up feeling good. Then you say your affirmations as you get out of bed, and you boost that already good mood and set the tone for the rest of your day.
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