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The ultimate question should be: "Is ethics and morality still relevant in today's society?"
With the bourgeoning population and the competition for a sector in the retail market becoming "cut throat" as necessary for survival and to put food in the mouths of one's children, what personal sacrifices need to be made?
You will usually find that ethics, morality and decency is one of the first things to go.
The attitude of business is "as long as I am not breaking the law, the gloves are off".
There is a difference between misrepresentation and false advertising, in that the first is acceptable as part of "modern business practices" and the second could cost a hefty fine and possible jail time.
Consumer education is the key here, and it is up to the individual consumer TO be educated...ignorance is no excuse when it comes to being "ripped off" because that is what those who seek to make a profit rely on.
When you see items for sale with the word "from" before the price tag, avoid it like the plague.
If you see "buy two and get the third free" you will see they charge 30% more for the items than their competitors.
If you see "terms and conditions apply" it is better to get a similar item where they do not.
It is all a psychological manipulation to get you to spend more so you can "save money" by spending money... how exactly does that work again?
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