The usage of labels are designed for those who prefer to use cognitive or judgmental means to try and relate to the world around them and then to share such experiences, through spoken or written language, to others who are also familiar with those labels used, so as to facilitate a 'mental connection' or rapport with other members of the species.
Where the flaw is, is that many people personally identify with these labels to
such an extent, that any 'alternative label' is simply unacceptable and inadmissible.
For example, I am a Theist and believe in "God"...now the term "God" is used, as a label, to represent the mental construct of something which is beyond the ability of my limited mental process to understand it, although I have also conceptualised it into a "form" to help my mind and heart acknowledge it for "ease of reference" (i.e a label).
Now, an atheist or a purist may come along (and they often do) and say "how can you be SO gullible and naive to believe that?...to use concepts and labels?" without realising, of course, that the words "gullible" and "naive" are ALSO labels that they have assigned in their judgmental critique to apply to ME!
I can also see that the meaning of certain words applies to individual perception, experience and mental construct. We shall use the same example:
By labeling me as being "gullible" or "naive" does NOT imply that I am inadvertently ignorant or too blindly accepting regardless of evidence to the contrary...what it means is that I have a different belief set to THEM and in the attempt to get me to change that belief set so that it suits their own perception, they resort to undermining my personal experiences and sense of conviction, self-esteem and faith to achieve it.
Those who have a 'weak will' usually don't survive continual attacks on their character and that is what such people are preying on, while others can see through this and politely tell them that they
enjoy being "gullible" and "naive" because it stops them from critically judging and labeling people due to a sense of purpose and fulfillment in their own lives which is totally independent of the beliefs, views and opinions of others...so, if I want to 'believe' that Santa Claus or Invisible Pink Unicorns exist, then they exist
regardless of what anybody else has to say about it.