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I don't buy it. It's incompatible with a much more plausible phenomenon, namely chaos theory.
Let's take the titular Berenstain bears. In the -stein bears universe, the authors of the books would have been named Berenstein, as they named the bears after themselves.
That means in the -stein universe, every document, every utterance and thought related to their name, would have been different. Everyone who ever printed or wrote their name would have used a slightly different amount of ink to do it. They would have had to replace the ink slightly earlier or slightly later, which would have affected the supply and demand for ink, which would ever so slightly change shipping schedules, trade agreements, prices, and so on. Then somebody gets fired or hired because business was better or worse depending on what world you were on. They go on to lead a completely different kind of life, and meet different people at different times, and they go on to lead altered lives from that, and pretty soon your proverbial butterfly caused a hurricane.
So these people claiming to be transplants from the -stein universe wouldn't just notice a simple name change. They'd be causally incompatible with a hell of a lot more in this universe. They'd remember enough things differently for us to see them as completely insane, or at least afflicted with what we perceived as entirely faulty memories.
Maybe such people do exist, and such transplants have happened. But it ain't the people yakking about it on the internet and being excited about children's book bears, that's for goddamn sure.
This whole thing is little more than pop-culture, and it only exists because the people involved aren't taking the time to deconstruct the idea in the big picture. And when you're talking about universes, ignoring the big picture is kind of an unforgivable offense.
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