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Perhaps because they believe that physical death will be the end of everything, and the ego fears annihilation. Such people want to somehow live on, whether it be through having a building named after them or through the memories of other people, or any other way of showing that they were once on this planet. Perhaps this accounts for the tyranny of Facebook.
None of these things are important. All things must pass. And even though there are various historical figures we are aware of 1,000 years or 2,000 years after their death, what difference does that make to them? It is all ego and illusion.
And the ego or personal identity is another illusion. Freedom comes when the small personal ego is annihilated, and we can stop trying to become someone and simply be what we are. There will come a time when no-one will remember that I was ever here, and that is fine. Consciousness remains.
Peace.
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