Hi, Bella...
It could be because much of what is sold these days is rancid (and what you had was very fresh & high quality).
Also, I tend to feel that when the body REALLY NEEDS something (like the fatty acids in fish oil) it 'likes' the way it tastes, thus encouraging us in ingesting it.
I agree with psychoslice as well that there may have been something else added such as molasses (a guess) as it has a naturally strong flavor that would cover a lot of the fishy taste I think.
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