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It was started as a joke though wasnt it? But just virally grew. I think a massive number of people from all over the world set their status as "Going", but had no intention of actually travelling there. Or maybe a lot did unill they realised how hard it would be, as mentoned in posts above.
It has made a lot of people think about the place and aliens though. The event might have planted a seed in new generations to think that aliens do exist and then become more opening to a situation if they arrived and partnered with humans to help us etc.
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