As in raising our experience closer to higher self. That which is not solely motivated by the ego's desires. Everyone always wants to avoid the word 'good' but for the sake of being kind to others, I think good is a nice term to use. As in, the world becomes a better place when people do good because others are comfortable to call this place home.

I see the soul as our connection to the collective consciousness. Our individual perspective or personal paradigm that I often like to think is eternal in that it lives past our current body. But, maybe its just me and my opinions about reincarnation.