[Miss Hepburn]

I'm just out of the loop.
I have never gotten why people, (Ram Das, even), promote, 'Just say I AM'.
What does that DO??!
What has it done for you or to you?

I've read this and I just draw a blank...no understanding of this, at all.

" How I came to understand The Power of I AM was very easy once I knew what to look for It was right in front of me
the entire time but it didn't become apparent until I had read several metaphysical books over a very short period of time
After that all I had to do was go back and look in every book I had ever read and it was right there in front of my eyes the entire time My Gratitude and Appreciation can never be expressed in words spoken
out of the silence of my mind for it is there that I found The Secret It was buried within from the day of my Birth ...''

Huh? Just repeating, saying "I AM" ?? There are whole books on this!

What on earth is the ''secret'' of this? LOL, it boggles my mind.
Help, thanks. :)
.........
Someone said this after reading ''The Power of I AM":
'' There are no words in any dictionary to express my feeling now after I received and read the information
that only GOD the I AM sent my way in this book, I was ready to chew and swallow every word in it....
I am breathless..''